Meguiar’s MotorEx 2026 didn’t just fill Melbourne Showgrounds, we took over. It was the biggest in the event’s 24-year history! We’ve crunched the numbers, and the results are impressive! Download the EVENT POST REPORT by hitting the button below.

Media Scrum, in conjunction with the Out There Group, recently hosted the SUMMERNATS | Trends and Buying Intentions Webinar, giving brands, sponsors and trade partners a deeper look at the commercial opportunity behind Australia’s most influential automotive lifestyle event. The webinar explored key insights from the Summernats 38 Event Insights, Trends and Buyer Intent presentation, including audience behaviour, buying intentions, sponsor recall, exhibitor performance and th

The International Brawling Championship is set to return to the Gold Coast, with IBC#04 officially confirmed for Wednesday, 15 July 2026 at SOPO in Southport, Queensland. Following the momentum of its first three events, IBC#04 is shaping up as another high-impact night of combat sport entertainment, bringing fans a stacked fight card, three title fights and a main event built for serious attention. Headlining the card will be the Middleweight Title fight between crowd favour

The Shannons Unveils delivered one of the biggest moments of this year's Meguiar’s MotorEx presented by LMCT+. Covers dropped. Cameras flashed. Phones shot up. The crowd pushed in as fresh builds broke cover for the very first time. From elite pro street weapons and blown cruisers to JDM heroes, wild engineering builds and show-quality classics, Shannons put some of the weekend’s most talked-about cars under the spotlight. Hit play and relive the best moments as each build wa

The National Drag Racing Championship (NDRC) has recorded another year-on-year audience increase on 7plus, with total viewing minutes for the Gulf Western Oil Nitro Champs up 116% compared to the same event in Season 2. Held at Sydney Dragway from 1–3 May, the Gulf Western Oil Nitro Champs had a three-day attendance of over 23,000 and more than 300 racers, bringing the full NDRC championship together. Sunday’s live broadcast on 7plus also delivered increases across every key

Northern Nats returns to Springmount Raceway for its 10th anniversary, where it'll be bigger, louder and more explosive than ever! Combined with Tropical Meltdown, this four-day automotive festival delivers a high-octane weekend of action, entertainment, and car culture. Event partners play a key role in keeping Northern Nats a staple of the Cairns automotive calendar, putting your brand in front of thousands of passionate local and interstate car enthusiasts. Sponsorship app

Meguiar’s MotorEx presented by LMCT+ has again proven why it remains one of Australia’s most powerful automotive lifestyle platforms for brands, traders and commercial partners. Held across two huge days at Melbourne Showgrounds, this year’s event attracted more than 34,000 attendees, making it the biggest MotorEx in the event’s 20-plus year history. The result delivered more than crowd numbers. It created a high-energy, commercially valuable environment where sponsors, trade

Love him or hate him, there's no doubt that Garry Vee has an enviable track record for identifying the next big thing in marketing, sales and engagement. In one of his most recent posts, Gary predicts that 'Real Life' is about to explode and forecasts that events are set for growth.

The National Drag Racing Championship (NDRC), Australia’s premier drag racing series, has recorded major year-on-year audience growth on 7plus, with the Riverbend Nationals delivering strong gains across every key streaming metric compared to the same event in 2025. On 7plus, the 2026 Riverbend Nationals recorded total viewing minutes is up 65.2% on last year’s event. Total stream starts rose by 53.1%, while unique users also climbed strongly by 37.7%. Held at Dragway at The

Investing time and effort in building an innovative Trade Stand can increase engagement and ROI at events. We’ve identified five emerging exhibit design trends that can help ensure your trade show site stays busy throughout the show. 1. EYE-CATCHING OVERHEAD INSTALLATIONS To enhance visibility and draw attention from afar, several exhibitors invested in striking overhead displays. These elevated elements not only reinforced brand presence but also served as visual landmarks,

MotorEx doesn’t do quiet weekends. Instead, it builds a full-scale car culture takeover. This year, the partnership between MotorEx and Car Builders culminates in the form of the Car Builders 4x4 World , a mecca for modified 4x4 enthusiasts and a must-see attraction for event spectators. Forget a single hero vehicle on a pedestal, the Car Builders 4x4 World will feature more than 120 modified fourbies, along with a hand-picked selection of quality 4WD exhibitors. “Spectators

Australian car culture brand OzWheels has announced a partnership with MotorEx, aligning one of the country’s fastest-growing automotive lifestyle brands with Australia’s largest indoor car show. Founded just three years ago, OzWheels has quickly established itself as a cultural force within the Australian automotive scene. The brand has sold just shy of two million hand-held Aussie cars during that period, with its products appearing in collections, workshops, retail outlets

SUMMERNATS 38 has wrapped up, and we want to sincerely thank you for being part of one of the biggest and most exciting celebrations of car culture anywhere in the world. Across four massive days in Canberra, Summernats once again proved why it stands alone as Australia’s largest and most influential automotive festival – bringing together passionate car owners, hardcore enthusiasts, and an incredibly engaged audience ready to see, hear, touch, and buy. “Street Machine Summer

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