Northern Nats returns to Springmount Raceway for its 10th anniversary, where it'll be bigger, louder and more explosive than ever! Combined with Tropical Meltdown, this four-day automotive festival delivers a high-octane weekend of action, entertainment, and car culture. Event partners play a key role in keeping Northern Nats a staple of the Cairns automotive calendar, putting your brand in front of thousands of passionate local and interstate car enthusiasts. Sponsorship app

Meguiar’s MotorEx presented by LMCT+ has again proven why it remains one of Australia’s most powerful automotive lifestyle platforms for brands, traders and commercial partners. Held across two huge days at Melbourne Showgrounds, this year’s event attracted more than 34,000 attendees, making it the biggest MotorEx in the event’s 20-plus year history. The result delivered more than crowd numbers. It created a high-energy, commercially valuable environment where sponsors, trade

Love him or hate him, there's no doubt that Garry Vee has an enviable track record for identifying the next big thing in marketing, sales and engagement. In one of his most recent posts, Gary predicts that 'Real Life' is about to explode and forecasts that events are set for growth.

The National Drag Racing Championship (NDRC), Australia’s premier drag racing series, has recorded major year-on-year audience growth on 7plus, with the Riverbend Nationals delivering strong gains across every key streaming metric compared to the same event in 2025. On 7plus, the 2026 Riverbend Nationals recorded total viewing minutes is up 65.2% on last year’s event. Total stream starts rose by 53.1%, while unique users also climbed strongly by 37.7%. Held at Dragway at The

Investing time and effort in building an innovative Trade Stand can increase engagement and ROI at events. We’ve identified five emerging exhibit design trends that can help ensure your trade show site stays busy throughout the show. 1. EYE-CATCHING OVERHEAD INSTALLATIONS To enhance visibility and draw attention from afar, several exhibitors invested in striking overhead displays. These elevated elements not only reinforced brand presence but also served as visual landmarks,

MotorEx doesn’t do quiet weekends. Instead, it builds a full-scale car culture takeover. This year, the partnership between MotorEx and Car Builders culminates in the form of the Car Builders 4x4 World , a mecca for modified 4x4 enthusiasts and a must-see attraction for event spectators. Forget a single hero vehicle on a pedestal, the Car Builders 4x4 World will feature more than 120 modified fourbies, along with a hand-picked selection of quality 4WD exhibitors. “Spectators

Australian car culture brand OzWheels has announced a partnership with MotorEx, aligning one of the country’s fastest-growing automotive lifestyle brands with Australia’s largest indoor car show. Founded just three years ago, OzWheels has quickly established itself as a cultural force within the Australian automotive scene. The brand has sold just shy of two million hand-held Aussie cars during that period, with its products appearing in collections, workshops, retail outlets

SUMMERNATS 38 has wrapped up, and we want to sincerely thank you for being part of one of the biggest and most exciting celebrations of car culture anywhere in the world. Across four massive days in Canberra, Summernats once again proved why it stands alone as Australia’s largest and most influential automotive festival – bringing together passionate car owners, hardcore enthusiasts, and an incredibly engaged audience ready to see, hear, touch, and buy. “Street Machine Summer

Summernats 38 is coming in hot, and we’re excited to announce that long-time supporter Heatwave is returning as the official naming...

The Canberra Festival of Speed is set to shift up another gear in 2026, and this time, it’s got extra horsepower in its corner. Media...

BMW Motorrad is back for Dust Hustle 18 , and we couldn’t be more stoked. After years of showing up and showing off, BMW Motorrad is...

Summernats 38 is gearing up to be massive and Pit Viper are back to help more than 100,000 punters keep the sun at bay in riotous style....

There’s a new name coming to Summernats 38, and it’s bringing serious engine cred with it. For the first time ever, Precision...

Summernats 38 just scored another win, and this one’s dipped in candy gloss and polished to perfection. PPG is back, baby! The global...

Dust Hustle 18 is gearing up to deliver another unforgettable celebration of motorcycle madness. Once again, long-time supporter Royal...

MOTOREX returned to the Melbourne Showgrounds with a bang! Attracting more than 30,000 spectators across two adrenaline-charged days. THE...

The automotive community is buzzing following the launch of the Street Machine Shed, a digital platform designed to streamline event...

Trade shows have always been essential for businesses to showcase innovations, build industry connections, and generate leads. However,...

The marketing and advertising landscape is poised to change significantly in 2025. These four new trends are shaping up to be the next...

The 54th annual Westernationals at Perth Motorplex proved to be a show-stopping event, drawing a massive crowd and delivering a...