MEDIA SCRUM PARTNERS WITH CANBERRA FESTIVAL OF SPEED

The Canberra Festival of Speed is set to shift up another gear in 2026, and this time, it’s got extra horsepower in its corner. Media Scrum has officially partnered with the event, bringing its unmatched expertise in sponsorship sales and activations to one of Australia’s fastest-growing motoring festivals.

Running 31 January to 1 February 2026 at Thoroughbred Park, the Canberra Festival of Speed will once again deliver a weekend of high-octane action. Expect world-class supercars, live circuit runs, luxury displays, trade stalls, and a European-style food village that makes this more than just a motorsport event, it’s a lifestyle experience.

The team at Media Scrum will turbocharge sponsorship revenue by tapping into its vast automotive industry network. Known for connecting brands with high-value event opportunities, Media Scrum will design bespoke sponsorship packages that allow partners to maximise their marketing spend and get closer to the heart of the action. From large-scale brand activations to targeted audience engagement, every package will be crafted to deliver measurable ROI and long-term brand impact.

“Partnering with the Media Scrum is a natural fit,” said Martin Tanti, Director, Canberra Festival of Speed. “Our event offers a unique mix of prestige, performance, and passion that aligns perfectly with the brands that Media Scrum represent, and working together, we’ll ensure those brands get the most out of their investment.”

With a proven track record across major automotive events such as Summernats, MotorEx, and the National Drag Racing Championship, Media Scrum understands what works. They know that a successful sponsorship is about alignment, and that matching brands with the right audience is critical to the success of any sponsorship.

“From high-performance automotive companies to lifestyle brands wanting to tap into a premium market, Media Scrum’s bespoke sponsorship packages are built to fit diverse marketing objectives,” explained Matt Rice, Partnerships Director, Media Scrum. “This could mean large-scale event branding for maximum visibility, targeted product placement in premium zones, or exclusive hospitality for high-value clients.”

The Canberra Festival of Speed is already one of the most visually striking and high-profile motoring events in the country. By combining Media Scrum’s sponsorship expertise with the festival’s unique format and national appeal, the 2026 edition offers unprecedented value for partners.

“The Canberra Festival of Speed is as much about the atmosphere as it is about the cars,” Matt said. “Our job is to help brands become part of that atmosphere, so they’re not just seen, they’re remembered,” Matt said.

In 2025, nearly half of all ticket holders travelled from outside the ACT, proving the event’s drawing power. With Media Scrum onboard, the 2026 festival will build on that momentum, giving sponsors the chance to reach a broad, diverse audience while aligning with a premium motorsport event.

“The 2026 edition is expected to attract thousands of motoring enthusiasts from across the country, with an even bigger showcase of rare and exotic machinery,” Matt added.

To explore sponsorship opportunities, contact Media Scrum today via www.mediascrum.com.au and get ready to put your brand in the fast lane.