The Mad Hueys are set to bring it at SUMMERNATS 37!
This iconic Australian lifestyle brand, known for its unapologetic passion of fishing, surfing, and coastal culture, will bring its unique rugged, adventurous style to the heart of Main Street.
For The Mad Hueys, it's a prime opportunity to connect with an audience that appreciates bold, free-spirited expression. And for SUMMERNATS punters, it’s a chance to engage with a brand that celebrates the thrill of both the open road and the open ocean.
“The Mad Hueys have built a reputation that speaks directly to the Australian way of life, capturing the essence of our laid-back, sun-drenched culture,” said Andy Lopez, co-owner, Summernats. “To say we’re excited to have them at the event in 2025 is an understatement.”
The Mad Hueys offerings appeal to those who live life at a faster pace. Joining forces with the juggernaut that is SUMMERNATS aligns with the brand’s identity.
With more 120,000 attendees in recent years, SUMMERNATS has started attracting brands outside their traditional automotive mainstays. In addition to The Mad Hueys, SUMMERNATS will welcome Pit Viper, Dixxon Flannel and Country Trucker Caps to their ever-growing list of event partners this year.
In an era where authenticity drives consumer loyalty, connecting with potential customers in an environment that reflects the brand’s values can significantly boost brand loyalty and generate word-of-mouth promotion. SUMMERNATS robust social media presence also provides an additional channel to amplify this exposure.
As The Mad Hueys prepare to make their SUMMERNATS debut, this collaboration underscores the potential for Australian brands to thrive by connecting with niche yet devoted audiences. The exposure from SUMMERNATS 37 offers The Mad Hueys an invaluable opportunity to leave a lasting impression on both their existing fan base and a new wave of supporters.
For many, the partnership will serve as a reminder of how Australia’s most iconic events can be a catalyst for growth and recognition, helping brands expand their influence and celebrate the country's unique identity.
“SUMMERNATS offers brands a unique opportunity to gain exposure among a passionate, hard-to-reach audience of automotive enthusiasts,” Andy explained. “With a history that extends back for more than 30 years, SUMMERNATS has grown into a cultural mainstay in Australia, drawing in massive crowds and millions of online views.”
“Direct engagement with the highly engaged SUMMERNATS audience has proven to drive both brand recognition and sales,” Andy added.
To find out how you can join The Mad Huey’s and promote your brand at SUMMERNATS hit the link below:
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