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The Burson Auto Parts Australian Top Fuel Championship is proud to announce that Atlantic Oils have joined as naming rights sponsor of Top Fuel Slam.

Running across the Australia Day weekend, the Atlantic Oils Top Fuel Slam hits Sydney Dragway Jan 27-28. The event forms a round of the Australian Drag Racing Championship for Top Doorslammer, Top Motorcycle, and Pro Stock, with these wild machines being joined by a host of sportsman categories who will all race in front of a huge crowd and remote viewing audience on the live and free broadcast.

Steve Kalamvokis, owner of Atlantic Oils, was ecstatic to announce the company’s support of the Atlantic Oils Top Fuel Slam. “Atlantic Oils has been producing high-quality, high-performance engine oils and lubricants since we started in 1997. We’re passionate supporters of motorsport in Australia, backing over a dozen teams across a variety of disciplines. We don’t make a big song and dance about what we do, because we’re in it for the racers.”

The Atlantic Oils Top Fuel Slam promises to be an epic nitro party where the country’s fastest cars race will battle it out over two massive days and nights while fans will also enjoy FMX stunts, pro drifters, a gleaming show ‘n’ shine, epic burnout display, and a mega fireworks spectacular.

The good news doesn’t end there, with Atlantic Oils also taking on naming rights of the ADRC Pro Stock Championship and sponsorship of the Supercharged Outlaws category at Sydney in January.

Atlantic Oils Drag Racing Sponsorship Manager Suzanne Lazar said, “Atlantic Oils loves drag racing and we’re proud of our association with Rapisarda Autosport International Top Fuel and Darryl Stephen Pro Stock Drag Racing to name just two.

“We’re very happy to extend our commitment to supporting drag racers in Australia and getting involved in the Burson Auto Parts Australian Top Fuel Championship is a great way to do that. Helping to deliver an event seen live by thousands of excited fans and even more via the various live broadcasts is more than just a major branding exercise – it’s an opportunity to help grow the sport and see more racers doing what they love,” she added.

Earlier this year, the Australian Top Fuel Championship announced that they had partnered with Media Scrum to provide traders and sponsors with an increased level of service, and this relationship is already bearing fruit.

“Media Scrum is kicking goals,” said Andy. “They are smashing our trade sales targets and are setting a new benchmark for sponsor collaboration.

“They work hand-in-hand with our events team to develop unique activations for traders and sponsors that drive ROI, improve customer engagement, and ultimately increase sales,” he added.

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