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The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning during the 2023 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2023.

SEMA’s annual New Product Awards competition recognises outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 18 award categories, and each category has one winner and two runners-up.

More than 1,300 products were entered into the 18 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.


ADVANCED DRIVER ASSISTANCE SYSTEM (ADAS) PRODUCT Winner: Ultimate ADAS, Hunter Engineering Company Runner Up: National CDS 360 OEM Laptop, National Calibration and Diagnostic Solutions, Pro Mobile Scan, ADAS Targeting Solutions Runner Up: AiDN, Diagnostic Network

COLLISION REPAIR & REFINISH PRODUCT Winner: Goliath Test Weld Stand, Goliath Carts Runner Up: GUNI X Series, GUNIWHEEL LLC Runner Up: KECO GPR+ System, KECO Body Repair Products

ELECTRIC VEHICLE PRODUCT Winner: 16-21 Tesla Model S NOVA-Series LED Projector Headlights, AlphaRex Runner Up: Venom EV Conversion Kit, Scorpion EV Runner Up: Plug-N-Play Digital Sound Processor Solution for Tesla Model Vehicles, Metra Electronics

ENGINEERED NEW PRODUCT Winner: Holley Easy Level Fuel Sender, Holley Runner Up: BoostGate50, Turbosmart USA Runner Up: Orangetop Hypercore Lithium Marine/RV Deep Cycle Batteries, OPTIMA Batteries

EXTERIOR ACCESSORY PRODUCT Winner: BAK Industries – X4ts Truck Bed Cover, RealTruck Runner Up: 2018-2020 Ford F-150 Sequential Turn Signal Animated Red LED Bar Tail Light, Spec-D Tuning Runner Up: RADIANCE+ POD RGBW, Rigid Industries

INTERIOR ACCESSORY PRODUCT Winner: 1978-1988 RGB LED Monte Carlo/El Camino Gauge Cluster w/IQ Signal Installation Module, Intellitronix Runner Up: CURT Discovery NEXT Time-Delay Brake Controller, Lippert Curt Luverne Ranch Hand Aries UWS Runner Up: Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless, Fanttik

MERCHANDISING DISPLAY Winner: NACHO POP Dealer Display, ARB 4×4 Accessories Runner Up: HitchMount LED Pod display, Diode Dynamics Runner Up: Green Filter Legendary Performance Now in Vibrant Colors, Green Filter

MOBILE ELECTRONICS PRODUCT Winner: DroneMobile XC Dash Cam with Remote Start Alarm Integration, Firstech, LLC Runner Up: OPSIS by Stinger, AAMP Global Runner Up: AI Dash Cam 4K + 1080p, Horizon Brands

OFF-ROAD/4-WHEEL DRIVE PRODUCT Winner: 2022-2023 Toyota Tundra 6” Stage 9 Suspension System Billet WITH SUBFRAME KIT, Icon Vehicle Dynamics Runner Up: Advance Adapters Atlas Adapter for RAM, JEEP, Dodge 8HP Transmissions Part # 50-990X, Advance Adapters Runner Up: Universal Recovery Mount, SeaSucker

PACKAGING DESIGN Winner: Formula Drift Premium Comfort Seat Cover, Horizon Brands Runner Up: Katana Plus HVLP Spray Gun, Anest Iwata Americas inc Runner Up: RetroSound Europa Radio, Retro Manufacturing

PERFORMANCE-RACING PRODUCT Winner: Team Plus Wheel Turtle Pro, Team Plus Runner Up: Dart Machinery Toyota 2JZ Engine Block, Race Winning Brands Runner Up: Carbon TRc Intake Manifold, Performance Design

PERFORMANCE-STREET PRODUCT Winner: Hyperformance Pistons, United Engine & Machine Runner Up: Universal Hydroelectric Power Steering System, EPAS Performance Runner Up: GM A/F/X Body Tall Hub Spindle, Ridetech

POWERSPORTS PRODUCT Winner: NACHO Quatro Combo, ARB 4×4 Accessories Runner Up: AMSOIL ATV/UTV Oil Change Kits, AMSOIL Inc. Runner Up: 19+ Honda Talon UTV6 Front Brake Kit, Wilwood Disc Brakes

STREET ROD/CUSTOM CAR PRODUCT Winner: 4, 6 and 8 Position Relay Panels, American Autowire Runner Up: RnR Modular Drop Knuckle, Pyramid Optimized Design Runner Up: Radiator/Water Pump Clamp on Compression -AN Fitting (-16AN or -20AN), CVF Racing

TYRE AND RELATED PRODUCT Winner: Fanttik X9 Pro Portable Tire Inflator with Accessories All-in-one, Fanttik Runner Up: Cooper Cobra Instinct, Cooper Tire & Rubber Co. Runner Up: Baja Boss XS, Mickey Thompson Tires and Wheels

TOOLS & EQUIPMENT PRODUCT Winner: SoloSwap Big Block Chevy Mock Up Engine Swap Dummy Blocks, Speedway Motors Inc. Runner Up: TRAC TireJack/Roller Accessory Plate, TRAC/Tire Rotation Assistance Cart-Tire Jack Runner Up: WheelWise Wheel Fitment Tool, Tire Fit Size Measuring Mockup, 5-Lug Metric, Speedway Motors Inc.

VAN/PICKUP/SPORT-UTILITY PRODUCT Winner: Aeroleaf for Chevy 1500, Universal Air Suspension Runner Up: Exhaust Manifold Kit Dodge/Ram 5.7l Hemi 1500 DS/2500 DJ/3500 D2 2009-2018 & RAM 1500 CLASSIC DS 2019-2022, BD Diesel Runner Up: Shellz – 2023 Ford Super Duty Trim Black-out Kit, ECOOLOGICAL

WHEEL AND RELATED PRODUCT Winner: Defiant Wheels – DF06 – 20×10 – Dark Satin Charcoal, 4PLAY Wheels Runner Up: TR29, Voxx Products Runner Up: ICON ALLOYS | 17×8.5 ANZA, Icon Vehicle Dynamics

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