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We’re pumped for the 2023 SEMA Show! This year’s show will feature 1.2 million square feet of floor space, more than 1,800 exhibitors, and the organisers expect to welcome more than 120,000 attendees. For the record, the first SEMA Show was held in 1967 in the basement of the Dodger Stadium.

If you’re into cars like us, you already know that SEMA is where the wildest Off-Road builds are unveiled for the first time. Here are the five SEMA off-road builds we can’t wait to see.

#1 Icon Vehicle Dynamics Instagram Hooked Up 2023 GMC Canyon

ICON Vehicle Dynamics is unveiling a custom-built 2023 GMC Canyon AT4. The unique feature of this reveal is the remarkable story of a chance encounter with an enthusiastic fan-turned-collaborator.

ICON posted a ‘want ad’ on their Instagram, seeking a 2023 GMC Canyon AT4 for a routine R&D measuring session.

A random Instagram follower, Zack Cosby, answered the call. ICON then asked permission to take his truck for the 2023 SEMA Show. Zack agreed, and ICON embarked on a two-month journey of innovation and craftsmanship, building anticipation for an extraordinary SEMA Show reveal.

#2 | 2024 INEOS Grenadier by EGR USA

The INEOS Grenadier is one of the most exciting new 4×4 vehicles to hit the U.S. market. Think of it as a modern throwback to and inspired by the rugged Land Rover Defender. EGR USA will have one tricked out and on display sporting a variety of products from their truck accessories range.

#3 | Custom Steeda F-150 Steve McQueen Tribute

RealTruck, one of the most active umbrella brands in the automotive aftermarket space, rallied some of its house brands and partnered with Steeda Performance Parts to build a special McQueen Racing edition Ford F-150. The McQueen/Steeda F-150 was created as a tribute to the decades-long relationship between the McQueen family and the Ford brand.

#4 | Magnaflow X Camburg Kinetik SPEC Unlimited TT Race Truck

MagnaFlow Group acquired Camburg Engineering in December of 2022, and they have been working hard to create the best in off-road performance. For SEMA 2023, they will unveil the first MagnaFlow x Camburg Race Truck, before heading to Arizona to compete in the iconic Parker 400. From all reports, it’s a wild bit of kit!

#5 | Forsberg Racing Nissan Frontier Off-Road Desert Racing Concept Truck

Nissan USA has teamed up with Forsberg Racing and multi-time Formula Drift champion Chris Forsberg to build a Forsberg Frontier Off-Road Race Truck concept. Forsberg just raced the specially prepared Nissan Frontier at the gruelling NORRA 500 race in Baja, California and took home 1st in-class victory. Nissan will showcase the Forsberg Frontier Off-Road Race Truck – in as-raced condition at SEMA!

As you’d expect, many are over-the-top, and some might leave you thinking ‘WTF’, but there is no doubting the premium craftsmanship and passion that the automotive aftermarket industry puts on show at this amazing event!

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